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See the most true-to-life picture in its class, with the HDR-equipped Panasonic TX40EX700B.
HDR - High Dynamic Range
Taking 4K UHD one stage further, the Panasonic TX-40EX700B is compatible with HDR (High Dynamic Range). This extends the range of colours for enhanced realism. It also delivers brighter whites and darker blacks, helping to give this TV stunning levels of contrast.
Local dimming for the best picture from all sources.
Equipped with Local Dimming, the Panasonic TX-40EX700B makes the most of any images - whatever the resolution. Whether 4K UHD, 1080p FHD or standard definition, Local Dimming adjusts the brightness of the screen by zones. This gives greatly improved contrast, as the black sections of the TV can be darker and the whites brighter.
4K 1400 Hz BMR for a super-crisp response
The Panasonic TX-40EX700B uses a 4K 1600 Hz BMR (Backlight Motion rate) panel for superbly crisp motion response. This means that when watching action movies or sport, the TX40EX700B has the speed and clarity to keep up with the action without motion blur.
In addition to offering a superb picture quality, the Panasonic TX40EX700B also offers good sound quality too. The built-in 20W amplifier provides full-bodied sound, while VR-Audio True Surround produces a surround sound effect. There's both analogue (via headphones) and optical digital audio outputs, so it's easy to add a home cinema system or soundbar/base.
Effortless operation with my Home Screen 2 powered by Firefox OS and Voice Assistant
Highly rated by the reviewers, my Home Screen 2 offers an attractive and clear operating interface which is also easy to customise. By using clear, superimposed icons, it's easy to find the function you want. Better still, with just a few clicks you can get your favourite apps, web pages or even TV channels to appear on your own customised Homepage. With clarity and easy customisation, this is how Smart TV should be! Voice Assistant means you simply have to speak into the controller to bring up content and search results.
Integrate your entertainment
When it comes to smart TV flexibility, the TX40EX700B has all the features you need. A wide range of web apps are complimented by a full web browser. DLNA certified streaming makes it easy to transfer music and video files from your home computer, laptop or NAS drive to the TV. Also standard is Swipe and Share functionality. Swipe and share lets you use the Panasonic VIERA app for smartphone media sharing. By using the app on your smartphone or tablet you can easily stream pictures, 4K videos and music straight to the TV - no cables required.
Freeview Play for easy access to catch-up TV
The Panasonic TX40EX700B features Freeview Play. This combines catch-up TV, on-demand services and live television to make it easy to watch what you want, when you want. It's free from subscription and compatible with existing broadband services, while BBC iPlayer, ITV Player, All 4 and Demand 5 are available without having to open specific apps, giving effortless scroll-back TV (requires broadband Internet connection with a minimum speed of 2Mbps).
With its smart spec and HDR resolution, 4K TV has never looked so good at this price.
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